Harnessing Risk in Any Market

Feb 21st, 2012

If you’re an outdoor enthusiast, at some point or another you’ve probably contemplated what you might do should you encounter a bear or other wild animal. Wildlife experts typically recommend these tips: Stay calm and don’t run. Investors might also do well to heed that advice when traversing the stock market.

Plan ahead — Rather than fret about which way the market is headed this week or even this month, do what 87% of millionaires do to reduce worries — be proactive and develop a plan.  A sound financial plan can keep you focused on your long-term financial objectives and keep you from getting caught up in the doldrums of a short-term market downturn or the hype of the latest hot sector.

Hold on — A buy-and-hold investing strategy can also help keep you from being distracted by short-term market performance. It can also potentially help reduce the risk of loss over time.

Maintain realistic expectations — Consider that since 1926, the average total annual return of the S&P 500 has been 9.9%.  Maintaining realistic return expectations can make it easier to cope with short-term market downturns.

Make diversification your ally — Different types of investments lead the market at different times. By holding a well-diversified portfolio of stocks and bonds, for example, you may increase the possibility that those securities that increase in value could offset those that decrease.

Try dollar cost averaging — Think about adding to your investments on a monthly basis as opposed to purchasing or selling securities based on anticipated market changes (called market timing).  This disciplined strategy can take the emotion and guesswork out of investing. It might also save you money. By regularly investing in a mutual fund, for example, you buy fewer shares when prices are high and more shares when prices are low. Over the long term, the average cost that you pay for the shares may be less than the average price.

Seek expert advice — Meet with a qualified financial advisor regularly. In particular, you may want to get into the habit of beginning every year with a comprehensive portfolio review.


1 Source: The Millionaire Mind, Thomas J. Stanley.

2Source: Standard & Poor’s, 2011.


January 2012 — This column is provided through the Financial Planning Association, the membership organization for the financial planning community, and is brought to you by Ed Snyder, a local member of FPA.

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The Standard & Poor’s 500 (S&P500) and Dow Jones Industrial Average (DOW) are unmanaged indices of common stocks traded on the New York Stock Exchange that are widely used as an indicator of market trends. Past performance does not guarantee future results.  The performance of these indexes do not reflect any fees and charges associated with investment products. It is not possible to invest directly in an index.

Investments are subject to risk, including the loss of principal. Because investment return and principal value fluctuate, shares may be worth more or less than their original value. Some investments are not suitable for all investors, and there is no guarantee that any investing goal will be met. Past performance is no guarantee of future results. Talk to your financial advisor before making any investing decisions

Systematic investment plans do not assure a profit or protect against loss in declining markets


Such plans involve continuous investment, regardless of market conditions. Markets will fluctuate, and clients must consider their ability to continue investing during periods of low price levels



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